MarketDrive 5.1 por I-Impact
Creado:7/27/2004
I-Impact Inc. delivers analytic and predictive intelligence applications and services. I-Impact was founded in 1998 and has its USA headquarters in Palo Alto, California, with worldwide headquarters in Petach Tikva, Israel. The company´s flagship product, MarketDrive(TM), is in release 5.1.
The company provides solutions for the financial services and telecommunications industries, combining predictive analytics, and marketing automation in an effort to solve client profitability problems. I-Impact solutions help measure how effectively a company´s marketing campaigns drive responses, purchases, or customer satisfaction. A company can identify which customers generate the most revenue and which are likely to do so in the future. It can also identify the cost to market and serve these customers. I-Impact solutions integrate business insights gained through predictive modeling to key operational and action systems.
The heart of I-Impact's flagship product, MarketDrive, is the analytical workbench, which enables business analysts and statisticians to build and update analytic models. It includes a graphical user interface that allows users to select the data sources they want to work with and the operations they want to perform on the data. MarketDrive is open to multiple data sources, such as relational databases, OLAP cubes, and flat files; it supports common export formats; the workbench can handle data from a variety of data modeling and statistical tools including SAS, SPSS, and Microsoft Excel. Operations include data cleaning and filtering, mathematical functions, and higher-level predictive modeling functions.
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