Demand Management:Demantra Demantra

Demantra by Demantra

Demantra Overview

Member since:6/7/2006

Demantra's demand-driven marketing and supply chain solutions focus on the creation, planning, and fulfillment of demand, from promotion management to inventory replenishment. Demantra clients include Fortune 1000 companies, as well as other global organizations such as Hunter Douglas, Gulistan, Dal-Tile (Mohawk), Unilever, Reckitt Benckiser, McCain Foods, DeRoyal, Wendy's International, Firmenich, and VTech.

Demantra offers five distinct planning solutions:

The Demantre Demand Planning Solution includes read-write multidimensional data modeling to create data hierarchies and offer one-number planning. Its functionality includes demand visibility; time buckets, units, and currencies; Web-based real time collaboration internally and externally with role-based security; dashboards, automated exception management, and workflow to monitor market conditions. It also offers Bayesian forecasting, and can handle multiple simultaneous causal factors, including pricing and promotions; and chaining, attribute-based forecasting and shape modeling to predict new product demand and product phaseout. It also includes a built-in integration tool to connect with enterprise resource planning (ERP) and other execution systems.

The Demantra Assumption-Based Planning Solution includes workflow-driven assumption collection and analysis, along with visual categorization of assumptions. It provides users and managers with empirical data points to describe the quantitative impact of their qualitative inputs to the demand forecast, and assumptions are tracked and measured. This solution is delivered on an enterprise collaborative planning platform to support global forecasting.

Demantra’s Promotion Modeling application provides post-event evaluation and pre-event simulation, net lift modeling, "due-to" analysis, and Bayesian-Markov modeling.

The Demantra Demand-Driven VMI solution includes support for vendor managed inventory (VMI) data transmission standards such as electronic data interchange (EDI) 852/855/856, extensible markup language (XML), and applicability statement 2 (AS2). It also offers customer-specific templates that map customer data formats to VMI processes; and configurable VMI dashboard and reporting for monitoring and managing key performance indicators (KPIs).

Demantra's CPFR is a collaborative planning, forecasting, and replenishment solution that creates a planning and replenishment process that works with ERP systems.

For more information, see the company's web site

http://www.demantra.com

Demantra Other Products

Supply Chain Event Management

Demantra Spectrum

Demantra Spectrum™ is a collaborative, demand-driven supply chain solution that combines powerful marketing planning and analytics, demand management, and inventory planning and optimization tools that enable planning and optimization around both the demand and the supply side of the business.

Supply Chain Management (SCM)

Demantra Spectrum

Demantra Spectrum™ is a collaborative, demand-driven supply chain solution that combines marketing planning and analytics, demand management, and inventory planning and optimization tools that enable planning and optimization around both the demand and the supply side of the business.