Affinium Suite 5.0 by Unica
Created:8/9/2004
Updated8/9/2004
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; and a worldwide network of partners. Unica's solutions support the following:
- Gather and analyze knowledge from multiple data sources
- Identify customer wants and needs
- Plan, execute, and manage tailored programs for interactions through multiple touchpoints
- Measure and optimize marketing effectiveness
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics. Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and anticipate customer behaviors and preferences. Its has built-in automation and wizards to help generate models faster than conventional tools. Affinium Plan is a marketing resource management solution, which provides a common "workplace" for marketing teams to plan, manage, execute, and monitor marketing initiatives. It includes automated workflow and collaboration tools, customizable reporting metrics, and a marketing "dashboard" to provide real time visibility into status and effectiveness. It also supports content management and automated approval processes. Affinium Leads is a lead management solution that provides the ability to better manage the qualification, enrichment, distribution, maturation, and feedback loop on leads. For more information, see the company's web site http://www.unica.com/ or product homepage: http://www.unica.com/product/product.cfm
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